Nomadic Creativity

DIY by IKEA

Peeling paint in the hallway. A mystery dent in the wall. A suspicious coffee stain on the carpet. For most, the response isn’t a call to action, it’s a clever sidestep. A shift of the hallway cupboard. Hanging a frame just a little lower than usual. Moving the rug to cover that stain. Because when […]

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Malibu and Brian Cox Make the Case for Clocking Off

What do you get when Succession’s steely patriarch ditches the boardroom for beach vibes, pink suits, and roller skates?A surprisingly joyful reminder to unplug. In Malibu’s latest campaign, Brian Cox swaps alpha-male authority for leisure-fuelled liberation. The ad opens with the stern, corporate tone we know him for, until he hits the beach, ditches the tie, and

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Woven from the Stands: Veikkausliiga’s Typeface Puts Fans First

Most leagues talk about fans. Finland’s top football league just built a whole brand identity around them. In a bold rebrand led by creative agency Bond, Veikkausliiga has launched a visual system that doesn’t just nod to supporter culture — it’s crafted from it. The centrepiece? A bespoke typeface called Scarf Gothic, born from the very thing that

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Cheers to Real Moments: Heineken Flips the Script on Phone Addiction

Heineken’s latest invention isn’t a drink, but it does help you savour one. Introducing The Flipper, a playful but pointed piece of pub tech that puts your phone on ice the moment things start to get social. The AI-powered phone case flips your screen face-down the instant it hears the word “cheers,” nudging us to ditch the scroll

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