Sweden just turned its sporting greats into stamps. Not as portraits. Not as clichés. But as silhouettes built entirely from the newspaper headlines that once shouted their victories. The project by Stockholm studio Bedow transforms five legendary athletes into typographic silhouettes. Each figure is constructed from the actual headlines that announced their victories, sourced from
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Nike has long been at the heart of youth culture through sport — from Air Max to Jordan. For decades, Just Do It wasn’t just a slogan; it was a call to action, a cultural touchstone, a mindset. But in recent years, especially with Gen Z, Nike lost some of that edge. The challenge: how
Sport isn’t just lost talent, it’s lost wellbeing. In the UK, 64% of girls stop playing sport before 16, not because they don’t care, but because their kit doesn’t care for them. ASICS, alongside Inclusive Sportswear and Mind, co-designed a new PE kit with teenage girls, creating the ‘Undropped Kit’ — apparel built around comfort,
When Comfort Becomes Strategy: ASICS and the Teenage Dropout Crisis Read More »
News brands are in a trust crisis. Audiences are burnt out by doomscrolling, fragmented feeds, and low signal-to-noise. Journalism risks being seen as background noise. The New York Times’ new campaign, “It’s Your World to Understand”, reframes its role: not just delivering headlines but enriching daily life. The work blurs the boundary between Times journalism
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