Exploratory Thinking

Exploratory Thinking is all about providing insight and inspiration on how brands find their expansive space.

How does an odd tasting green health drink become a $1.2bn brand?

In 2022 Athletic Greens achieved 200% YOY revenue growth, and increased their customer based by over 100%. But how? Well I believe they’ve just cracked the basics of product, brand and marketing. Unpicking their strategy: 1. A superior product and premium price Their trademarked AG1 product is the ultimate supplement. It contains 75 vitamins, minerals, botanicals and […]

How does an odd tasting green health drink become a $1.2bn brand? Read More »

Who knew that ‘barber pole’ was one of the first ever branding devices?

Exploratory Thinking / Neil Bennett

My 5 year old asked:“What’s that swirly thing up there daddy?” I explained:“…it’s a barber pole.” 💈 Then came the inevitable:“… but why daddy?” I then said:“… I haven’t a clue.” 😂 So I found out… And was surprised to learn that:It went could be traced back to the Middle Ages. A time when Barbers

Who knew that ‘barber pole’ was one of the first ever branding devices? Read More »

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