Exploratory Thinking

Exploratory Thinking is all about providing insight and inspiration on how brands find their expansive space.

Why stories from traditions could be the spark for your next big brand or product idea

Exploratory Thinking /

Our minds love great stories. From a ghost story to an underdog story, there’s something out there everyone can connect with. But there’s a source packed with stories that we think could be the spark for your next big brand or product idea…traditions. Take TENZING, the natural energy drinks brand. Inspired by the people of

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Who wants to embrace the art of Chindogu?

Exploratory Thinking /

Embrace the madcap ideas 🤪  Introducing the art of ‘Chindogu’.“Un-useless” inventions for everyday tasks and solutions.Who wouldn’t want a ‘stick of butter’ to butter their toast or a lipstick guide for that perfect application? 🧈💄 These zany and comical creations are a great reminder to embrace the madcap ideas everyone once in a while. That,

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How does an odd tasting green health drink become a $1.2bn brand?

Exploratory Thinking /

In 2022 Athletic Greens achieved 200% YOY revenue growth, and increased their customer based by over 100%. But how?  Well I believe they’ve just cracked the basics of product, brand and marketing.  Unpicking their strategy: 1. A superior product and premium price Their trademarked AG1 product is the ultimate supplement. It contains 75 vitamins, minerals, botanicals and

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