Exploratory Thinking

Exploratory Thinking is all about providing insight and inspiration on how brands find their expansive space.

How can lateral thinking help brands find new spaces to occupy?

At Excursion Studio were big fans of Edward de Bono 😃 He famously coined the term ‘lateral thinking’ way back in 1967 🔙 And it’s a subject he’s written extensively on 😃 But how can lateral thinking help in finding new spaces to occupy? Well, when we work with any client, thinking laterally plays a […]

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Ay up duck, what could regional dialects and local accents do for you and your brand?

“How do cha?”  “Ay up duck”  “Dat’s boss dat is”  “Y’alright der kid?” “Oh, hadaway yi daft bugga” We absolutely blooming love regional accents and dialects. So much so, we did a little diggin’ ont’ subject. To our surprise it’s said there’s over a whopping 40 varying dialects across the UK. Each completely unique and

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A lesson to brands on taking risks, breaking the rules and challenging conventions

Four Lions, an iconic British black comedy about a group of young British Muslims, who set out to wage Jihadi, through an amateurish attempt at becoming suicide bombers. An absolute cult comedy classic and a must watch if you’ve not already seen it 👌 (check the trailer👇) But it’s come to light in recent years

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Lessons from the leftfield Italian subculture of the Umarell

Umarell, a term coined back in 2005 by Bolognese blogger Danilo Massotti and one that has spread across Italy and even further afield some would say. But what is an Umarell? They’re the old guys of retirement age who pass their time watching construction sites, especially roadworks, with hands stereotypically clasped behind their backs offering

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