Exploratory Thinking is all about providing insight and inspiration on how brands find their expansive space.
In a world obsessed with dashboards and data dumps, it’s easy to forget what real insight feels like. Not read. Not second-hand. Felt. The truth is, with AI, everyone’s drawing from the same sources, crunching the same numbers, sprinting in the same direction. Same inputs. Same outputs. Same thinking. Surface-level understanding dressed up as strategy. But […]
Immersion: Insight Money Can’t Buy Read More »
Empty storefronts. Boarded-up retail units. Once-bustling spaces, now sitting silent. It’s an all-too-familiar sight across UK towns and cities. The numbers tell the story: But what if these empty spaces weren’t a problem, but an opportunity? Imagine a high street once lined with ‘To Let’ signs, now alive with movement: ⚽️ A five-a-side match in
What if sport could bring unforgotten spaces back to life? 🏚️ Read More »
Most emails arrive like unwanted guests. Ignored, deleted or worse, sent straight to spam. But the best ones? They’re anticipated. Expected. Even welcomed. So, what makes the difference? It’s not just a clever subject line. Not just personalization. It’s something deeper, psychological momentum. When a subscriber consistently receives emails that deliver value, spark their curiosity and
The art of anticipation: How to get people excited about your emails 🎉 Read More »
Puma latest camapign, ‘Go Wild’ hits all the right notes. Sharp, unexpected and packed with energy. With the insight that running will give you a rush like nothing else, ditching the clichés and tapping into the raw, euphoric rush of movement feels like a bold play. Here’s why it works: 🏗️ It’s built on truth:
Puma goes wild 🏃♂️ Read More »
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