Exploratory Thinking is all about providing insight and inspiration on how brands find their expansive space.
A city drenched in grey. A man lost in thought. The weight of heartbreak pressing down. But then, he slips his AirPods 4 in and activates Active Noise Cancellation (ANC). Suddenly, the world transforms. Colors ignites. Music takes over. The pain doesn’t vanish, but it shifts, flowing through him like a rhythm he can move […]
Pedro Pascal and Spike Jonze join forces for an epic Apple AirPods 4 ad Read More »
In marketing, ideas are everything. Not having original ones can be costly. And in a world of social media, where you feel under pressure to keep serving up marketing; not being original could damage your brand. Or as advertising godfather David Abbott put it: “Shit that arrives at the speed of light, is still shit.”
Why your internal teams might be caught on repeat Read More »
Brand Explorers 🌍 This week, we look outside of the ‘outdoors’ for a healthy dose of inspiration on what makes a great idea. Inspired by this tweet (or X 🤷🏻♂️): For such a short statement: …It’s a big conversation starter. I don’t know about you, but I think Brian has a point. Let me explain.
A Manifesto for Great Ideas Read More »
What if, your next coat was brewed and not manufactured? This might sound like an odd question to ask. But it’s a question that Japanese apparel manufacturer Goldwin recently asked. They launched a collaborative collection of outdoor gear with manufacturing biotech partner, Spiber Inc. that utilised their trailblazing materials innovation Brewed Protein™ across the entire
What if your next coat was brewed and not manufactured? Read More »
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