Exploratory Thinking is all about providing insight and inspiration on how brands find their expansive space.
Umarell, a term coined back in 2005 by Bolognese blogger Danilo Massotti and one that has spread across Italy and even further afield some would say. But what is an Umarell? They’re the old guys of retirement age who pass their time watching construction sites, especially roadworks, with hands stereotypically clasped behind their backs offering […]
Lessons from the leftfield Italian subculture of the Umarell Read More »
Our minds love great stories. From a ghost story to an underdog story, there’s something out there everyone can connect with. But there’s a source packed with stories that we think could be the spark for your next big brand or product idea…traditions. Take TENZING, the natural energy drinks brand. Inspired by the people of
Why stories from traditions could be the spark for your next big brand or product idea Read More »
Looking for a more creative way to explore the great outdoors? Take a leaf from the leaping shepherds of the Canary Islands and give the shepherds leap or Satlo del Pastor a go on your hike this weekend. But what is Satlo del Pastro? If you like pole vaulting you’re in for a treat. Looking
The art of Salto del Pastor Read More »
Embrace the madcap ideas 🤪 Introducing the art of ‘Chindogu’.“Un-useless” inventions for everyday tasks and solutions.Who wouldn’t want a ‘stick of butter’ to butter their toast or a lipstick guide for that perfect application? 🧈💄 These zany and comical creations are a great reminder to embrace the madcap ideas everyone once in a while. That,
Who wants to embrace the art of Chindogu? Read More »
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