Exploratory Thinking is all about providing insight and inspiration on how brands find their expansive space.
In marketing, ideas are everything. Not having original ones can be costly. And in a world of social media, where you feel under pressure to keep serving up marketing; not being original could damage your brand. Or as advertising godfather David Abbott put it: “Shit that arrives at the speed of light, is still shit.” […]
Why your internal teams might be caught on repeat Read More »
Brand Explorers 🌍 This week, we look outside of the ‘outdoors’ for a healthy dose of inspiration on what makes a great idea. Inspired by this tweet (or X 🤷🏻♂️): For such a short statement: …It’s a big conversation starter. I don’t know about you, but I think Brian has a point. Let me explain.
A Manifesto for Great Ideas Read More »
What if, your next coat was brewed and not manufactured? This might sound like an odd question to ask. But it’s a question that Japanese apparel manufacturer Goldwin recently asked. They launched a collaborative collection of outdoor gear with manufacturing biotech partner, Spiber Inc. that utilised their trailblazing materials innovation Brewed Protein™ across the entire
What if your next coat was brewed and not manufactured? Read More »
Establishing your brand as a culture brand is the holy grail. It’s a mark that your brand has reached fame, affinity and relevance. But how the heck do you measure it? Well, forget brand tracking. Forget awards. Forget content likes. They are arbitrary. The best data point to evaluate if your brand is an icon
How do you know if your brand is an icon of culture? Read More »
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