Author name: Sam Clegg

Ad Attack 😼

Dreamies’ latest campaign doesn’t just grab attention, it claws at it. Ad Attack unleashes an army of determined cats scaling billboards, drainpipes, and rooftops, all in relentless pursuit of one thing: Dreamies treats. These felines will stop at nothing to get their paws on the purr-fect prize, proving just how far they’ll go for their favorite snack. On […]

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The art of anticipation: How to get people excited about your emails 🎉

Most emails arrive like unwanted guests. Ignored, deleted or worse, sent straight to spam. But the best ones? They’re anticipated. Expected. Even welcomed. So, what makes the difference? It’s not just a clever subject line. Not just personalization. It’s something deeper, psychological momentum. When a subscriber consistently receives emails that deliver value, spark their curiosity and

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x3 bits of culture to add into your weekend itinerary

Secret weapons to better emails 📚 As a follow on from our How to Get People Excited About Your Emails, we’ve curated x3 must-reads to set you on course for more compelling, click-worthy content. Whether you’re building a brand, mastering social media or perfecting your storytelling, these books will help you sharpen your strategy and supercharge

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Still life, nailed 👌

Still life photography isn’t just about composition, it’s about storytelling. It’s the art of distilling a brand’s essence into a single frame, where every shadow, texture, and detail carries weight. Oscar Morin’s latest work for Houdini Sportswear is a masterclass in this. Simple ✅ Creative ✅ Impactful ✅ Each shot goes beyond merely showcasing products.

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3 x things outdoor brands need to
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