The worlds’ first in-gym hotel. Forget the post-workout commute. Now you can go from smashing PBs to deep REM without even leaving the gym floor. Think four-poster beds next to bench presses. Dumbbell pillows. A “Press for Protein” button. Recovery that doesn’t require a commute. Part luxury stay, part recovery zone, built for the fitness-obsessed […]
The world’s first in-gym hotel 🛌🏋️ Read More »
Still life photography isn’t just about composition, it’s about storytelling. It’s the art of distilling a brand’s essence into a single frame, where every shadow, texture, and detail carries weight. Oscar Morin’s latest work for Houdini Sportswear is a masterclass in this. Simple ✅ Creative ✅ Impactful ✅ Each shot goes beyond merely showcasing products.
Still life, nailed 👌 Read More »
In 1975, a BMW 3.0 CSL became more than just a car, it became a canvas. Alexander Calder, a pioneer of modern art, transformed it into the first of 20 masterpieces in what would become the legendary BMW Art Car Collection. Now, 50 years later, this rolling gallery continues to captivate the world, and the
BMW celebrates 50 Years of Art Cars at Art Basel Hong Kong Read More »
Great advertising doesn’t just speak, it connects. But not everyone get’s it right. Here’s x2 travel campaigns from Uber that nailed the art of the human touch. Travel: “You’re almost there” We all dream of a relaxing holiday, but the journey? Not so much. Missed connections, endless queues, and missing luggage can turn excitement into exhaustion. One
The art of feeling human 🚕 Read More »
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