The tale of a retired bodybuilder turned miniature model maker on his jollies. Not the story you’d expect from a luggage brand right? But that’s exactly what Floyd has rolled with (no pun intended 🤣) in their latest campaign. “Elevating every Journey” is a departure from travel cliches and a step onboard of the unexpected. […]
A case of the unexpected 🧳 Read More »
Satisfy don’t follow the running rule books. They create their own in the industry. And at last week’s UTMB Event in Chamonix they showed some off the trails-thinking again with their “garage pop-up”. Because where official sponsors have paid through their nose to showcase their latest brand and products. They ripped up the rules books and set up on their
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When it comes to sports and performance footwear comfort and lightness rain supreme. But the world of running and sports performance is a jungle, with tonnes to choose from. So how do you set your brand and product as the one worth buying at such a premium? Take a leaf from On Running. Their revolutionary
Why downplay your innovations, when it can be used to set you apart? Read More »
Embracing triumph! Now that’s bold. Nike’s “Winning Isn’t for Everyone” campaign is an unapologetic celebration of victory and the relentless passion, determination, and unwavering resilience that fuels it. And with the Olympics underway it’s a gold medal strategy in helping fuel future generations of winners and brand advocates. Why? An Honest Insight The cold truth
Embracing triumph! 🏅 Read More »
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