The Ordinary’s pop-up calls out the cost of celebrity endorsement
What if your favourite skincare cost 61% more, just to pay for a celebrity’s face on the campaign? That’s the question The Ordinary threw down in its latest New York City pop-up: The Secret Ingredient Store. But don’t expect influencers, red carpets, or airbrushed billboards. This was a showroom of straight-talking sabotage, a beautifully curated middle […]
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