If your think we’ve completed the game we call footwear. You’d be wrong. Brands and designers seem to be relentless in the pursuit of solving new problems, and seeing new opportunities. This week we bring you 3 advancements in footwear. â 1. NNormal: Modular Magic NNormals modular Kboix is a game-changer in running (and maybe […]
Just when you thought you’d seen everything in footwearđ Read More »
This is Nike’s unapologetic celebration of the post-marathon struggles and the pain of success. With running more popular than ever, Nikes latest campaign is a gold medal strategy in fuelling future generations of winners and brand advocates. Why â â An Honest InsightThe cold truth of winning is, itâs not always going to be comfortable.
Uncomfortable truths: Winning doesnât always feel like winning đ„ Read More »
The fight for peopleâs backs are real, how do you get your jacket worn? When every other brand all claims superiority. Is it time you get beyond specs, and embrace stories? Consider these three ways in. â 1. Burberry:It’s Always Burberry Weather Why complicate things? Okay so a star studded cast in the latest Burberry campaign
How to launch a jacket, without just launching a jacket. Read More »
Last Thursday, Mammut made a bold statement in central London. Declaring to the world their âNOT A STREETWEAR BRANDâ. Where many outdoor brands have embraced âstreetâ, in responce to the rise in the gorp core trends. Mammut have flipped the script in search of diffrent kind of embrace. One that seeks to embrace city dwellers
Take aim and fire at it Read More »
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