No product talk, no science deep dives, and no performance promises. Just an unapologetic celebration of the personal ‘trophy rooms’ that live in every athletes mind. The memories of triumphs, missed opportunities, and what-ifs. Trophies earned not by age or ability—but by just showing up, sweating, and striving. Maurten’ “Mind Full of Medals” isn’t your […]
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“It’s about creating possibilities for everyone”. Tech with purpose is the best sort of tech. And with Salomon‘s Adaptive Project they show us how its done. It’s groundbreaking! Combining innovation and technology to design game-changing prosthetics to enhance athletes’ lives and spark conversations about accessibility. When tech is used tech’s sake, this wildly bucks this.
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The tale of a retired bodybuilder turned miniature model maker on his jollies. Not the story you’d expect from a luggage brand right? But that’s exactly what Floyd has rolled with (no pun intended 🤣) in their latest campaign. “Elevating every Journey” is a departure from travel cliches and a step onboard of the unexpected.
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Satisfy don’t follow the running rule books. They create their own in the industry. And at last week’s UTMB Event in Chamonix they showed some off the trails-thinking again with their “garage pop-up”. Because where official sponsors have paid through their nose to showcase their latest brand and products. They ripped up the rules books and set up on their
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