Serifcan Ozcan, a creative far outside Nike’s usual athlete or design circles, revealed a one-of-a-kind custom Porsche Baja built in collaboration with performance garages Russell Built and Rothsport Racing. Alongside it came a pair of custom sneakers, crafted by Nike’s Innovation Team and inspired by the Speedsweep chassis. This isn’t a product drop, it’s a […]
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Some brands smooth over their quirks. Toblerone just bit into theirs. In a new playful spot, the Swiss icon leans all the way into what everyone’s been thinking since the first bite: this chocolate is joyfully, gloriously awkward to eat. Chunky triangles. Impossible angles. A design that defies dental logic. And that’s exactly the point.
Toblerone: Embracing the Awkward (One Triangle at a Time) Read More »
What do you do when your big product launch gets pulled days before the event? If you’re Puresport, you don’t panic, you pivot. The Hackney Half was meant to be the live debut of their new Watermelon Salt Ultra Electrolytes. Big crowd, big energy, perfect timing. Then came the curveball: no sampling allowed. A last-minute
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McDonald’s recently opened a new store in Firminy, France. Like any savvy competitor, Burger King took notice and saw the perfect opportunity to hijack the moment. It’s a playful power move. Low spend. High impact. Zero chill. And here’s the real insight: Rivals can co-exist…but they don’t have to stay quiet. In a world of
Burger King: The art of the hijack Read More »
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