Still life photography isn’t just about composition, it’s about storytelling. It’s the art of distilling a brand’s essence into a single frame, where every shadow, texture, and detail carries weight. Oscar Morin’s latest work for Houdini Sportswear is a masterclass in this. Simple ✅ Creative ✅ Impactful ✅ Each shot goes beyond merely showcasing products. […]
Still life, nailed 👌 Read More »
In 1975, a BMW 3.0 CSL became more than just a car, it became a canvas. Alexander Calder, a pioneer of modern art, transformed it into the first of 20 masterpieces in what would become the legendary BMW Art Car Collection. Now, 50 years later, this rolling gallery continues to captivate the world, and the
BMW celebrates 50 Years of Art Cars at Art Basel Hong Kong Read More »
Great advertising doesn’t just speak, it connects. But not everyone get’s it right. Here’s x2 travel campaigns from Uber that nailed the art of the human touch. Travel: “You’re almost there” We all dream of a relaxing holiday, but the journey? Not so much. Missed connections, endless queues, and missing luggage can turn excitement into exhaustion. One
The art of feeling human 🚕 Read More »
Too many brands stick to what they know when it comes to advertising. But if you need to shift perceptions and connect people in new ways you have to shift the script. Here are two campaigns from January that do just that, shining a light on their core message through a lens you wouldn’t expect.
Shift the script, to shift perception Read More »
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