Author name: Sam Clegg

Pedro Pascal and Spike Jonze join forces for an epic Apple AirPods 4 ad

A city drenched in grey. A man lost in thought. The weight of heartbreak pressing down. But then, he slips his AirPods 4 in and activates Active Noise Cancellation (ANC). Suddenly, the world transforms. Colors ignites. Music takes over. The pain doesn’t vanish, but it shifts, flowing through him like a rhythm he can move […]

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x3 bits of culture to add into your weekend itinerary

Books to break creative boundaries ⛓️‍💥 In sync with our exploration of OOH’s powerful impact, we’re serving up 3x handpicked reads that’ll help you break creative boundaries These timeless classics shatter conventional thinking, helping you push the limits and spark bold, rebellious ideas to amp up your marketing. 1. Be More Pirate by Sam Conniff Be More Pirate challenges

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Beyond the scroll: The unstoppable impact of OOH 💥

In an age where digital often dominates, brands and audiences are more connected than ever. Clicks, likes, shares the constant pulse of online engagement. But in this hyper-targeted world, are outdoor, sports, and lifestyle brands overlooking something bigger? Something bolder? Something… unmissable? The unstoppable impact of OOH is the kind of marketing that doesn’t just whisper

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3x bits of culture to add into your weekend itinerary

Brand code building blocks 🧱 Every brand speaks a silent language, a unique mix of visuals, words, and sensory cues that make it unmistakable. Symbols, patterns, sounds, scents, and stories work together to create instant recognition, a shorthand that says, “It’s me.” We’ve handpicked x3 essential reads to help you decode the elements of branding. Whether you’re

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3 x things outdoor brands need to
STOP DOING to stand out more

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