We’ve been putting the spotlight on jackets this past week, and we’ve a Creative Explorer whose work fits right in! Jamie Shipston-Mourn, a photographer with a style that goes beyond the top of the mountian shots. His work on the viral Pastdown Store x Duvetica campaign may fall perfectly into our exploration of puffers, parkas, […]
Introducing: Jamie Shipton-Mourn Read More »
1. Mapazine: Orineteer Issue #9 Orienteer’s 9th issue, “Circadian Rhythm”, delves into the cycle of life, the shifting seasons, and the tension between nature and modernity. GRAB A COPY 2. Tips: How to keep your shell well by Patagonia Get the insight know how on how to keep your shell well just in time for the cold snap from
3x bits of culture to add into your weekend itinerary Read More »
Last Thursday, Mammut made a bold statement in central London. Declaring to the world their “NOT A STREETWEAR BRAND”. Where many outdoor brands have embraced ‘street’, in responce to the rise in the gorp core trends. Mammut have flipped the script in search of diffrent kind of embrace. One that seeks to embrace city dwellers
Take aim and fire at it Read More »
In marketing, ideas are everything. Not having original ones can be costly. And in a world of social media, where you feel under pressure to keep serving up marketing; not being original could damage your brand. Or as advertising godfather David Abbott put it: “Shit that arrives at the speed of light, is still shit.”
Why your internal teams might be caught on repeat Read More »
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