When it comes to sports and performance footwear comfort and lightness rain supreme.

But the world of running and sports performance is a jungle, with tonnes to choose from. 

So how do you set your brand and product as the one worth buying at such a premium?

Take a leaf from On Running.

Their revolutionary new LightSpray™ technology is set to turn the running shoe industry on its head.

And boy have they let us know it.

Check the campaign video below

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Created by robots this new way of manufacturing performance footwear is innovation at its finest.

It’s the lightest elite-level shoe On have ever made.

They’ve cut CO₂ emissions by 75% compared to our others.

The upper is formed in a single three-minute step!

There’s no glues, no seams. Reducing waste and emissions.

And what’s best is…

…this innovation is already hitting pavements.

With the release of their new Cloudboom Strike LS shoe, dropping as the first model to feature LightSpray technology.

YES!

So what are you going to do?

Keep your innovation a secret or let your audience in?