What happens when you break all the rules?

Well, you might just tap into new and unfound opportunities

And that’s exactly what Adidas have managed to do and why we’re loving their new running shoe, the Adidas ADIZERO PRIME X 2 STRUNG

A running shoe packed with so much ‘rule breaking tech’ it’s banned from entering elite racing events

But that didn’t let breaking the rules put them off from creating a groundbreaking product ‍

You see, by stripping away the confines of the usual rules, Adidas have given their product design team the space to really unleash their creative capabilities.

And the result?

A shoe that pushes the limits of what’s possible for running footwear.

A running shoe for everyday runners, not just the elites.

A running shoe for anyone who wants to lace up, get outside and tear up some tarmac, no matter the place or setting.

So, let the Adizero Prime x 2 Strung be lesson that, it’s ok to break the rules every now and again, because you may just discover something new, exciting or innovative.