What happens when you break all the rules?

Well, you might just tap into new and unfound opportunities 🔬

And that’s exactly what Adidas have managed to do and why we’re loving their new running shoe, the Adidas ADIZERO PRIME X 2 STRUNG 🏃‍♂️🏃‍♂️

A running shoe packed with so much ‘rule breaking tech’ it’s banned from entering elite racing events 🚫 👎

But that didn’t let breaking the rules put them off from creating a groundbreaking product ⛓️‍💥

You see, by stripping away the confines of the usual rules, Adidas have given their product design team the space to really unleash their creative capabilities.

And the result?

✅ A shoe that pushes the limits of what’s possible for running footwear.

✅ A running shoe for everyday runners, not just the elites.

✅ A running shoe for anyone who wants to lace up, get outside and tear up some tarmac, no matter the place or setting.

So, let the Adizero Prime x 2 Strung be lesson that, it’s ok to break the rules every now and again, because you may just discover something new, exciting or innovative.