Some brands smooth over their quirks. Toblerone just bit into theirs.
In a new playful spot, the Swiss icon leans all the way into what everyone’s been thinking since the first bite: this chocolate is joyfully, gloriously awkward to eat.
Chunky triangles. Impossible angles. A design that defies dental logic. And that’s exactly the point.
Instead of dodging the obvious, Toblerone turns it into a celebration, showing people chomping down with reckless abandon, laughing through the chaos of geometry vs jawline. It’s weird, it’s joyful, and it works.
Because sometimes the most distinctive part of your product isn’t something to fix, it’s something to feature.
Toblerone’s doing what confident brands do: owning the oddity. Making it part of the charm. And reminding us that when you’re this iconic, even awkward is irresistible.
