The Euros. The Paris Olympics. An Unmissable UTMB.
Plus, our very own pints and ping pong showdown. 🏓
It’s been a year of the unmissable!
So, as we hit our 60th edition of Way Out There, here’s our top 7 highlights from an unmissable year, handpicked by our own followers and readers.
Ready, set, go!
1. Collabration: Simple outscored the complicated.
Two chairs, two brands, a ball and a bucket of paint. You don’t get much more simple than that. That’s why Kappa and Pompeii’ latest collabrative campaign hits the net.
Creative | Simple | Uncomplicated
In just 5 days it’s reached more than 3 million organic impressions. Proving the simplest of ideas outscore the complictaed ones everytime.
2. Activation: Creativity that took you on a hike!
Merrell has been on a mission to make nature more accessible to all and their interactive “Wander Wheel” installation did just that.
Taking you on a journey through four distinct environments from across the globe. This pop-up art activation installed at Studio 525 in NYC’s Chelsea neighbourhood. This might not be the real thing, but it’s a celebration, that brings nature’s beauty and the joy of hiking to urban landscapes.
3. OOH: A 10-metre dash track billboard.
Advertising that gets you fit though 10-metre ‘dash track billboard. Plus Chin ups on the tube. Squat, jump, squat posters and chin ups on the street.
These were just some of the ideas for Gymbox from One Minute Briefs to explore fitness creative and OOH media and some of the ideas are mega. True divergent thinking, from creatives.
4. Campaign: Embracing triumph!
Nike’s “Winning Isn’t for Everyone” campaign was a bold celebration of victory, fueled by passion, determination, and resilience. Launched during the Olympics, it was a solid gold strategy in inspiring a future generation of winners. Why?
→ Born from an honest insight: Not everyone can win, but wanting to is a powerful mindset—and there’s no shame in chasing gold.
→ Loaded with tension: The campaign captures the raw, unpredictable pursuit of triumph, showing that the road to victory is anything but smooth.
→ Dramatic execution: More than words, it makes you feel the thrill of competition, inspiring you to push limits with Nike by your side.
5. Cultural moment: When icons collided.
Engineered in Newcastle in 1986, the Berghaus Ltd Trango jacket defined an era. Quickly transcended its outdoor roots, becoming an iconic staple of 90s subcultures. Worn on the dancefloors, the football terraces, and in the mountains too. Choosing to relaunch it, alongside a certain icon of the 90s was a supernova move by Berghaus. Why?
→ Cultural Clickbait: With all the hype around the Oasis reunion, the brand couldn’t have timed it better to relaunch the Trango and their ICONS collection.
→ Brand Synergy: Liam’s magnetic personality is unmistakable, and his status as a 90s icon creates a real connection between the product and collection.
→ New Crowd: With a whole new crowd of Liam and Oasis fans, this collection and iconic matchup create an opportunity to reach a whole new audience of brand and band lovers.
6. Retail: Forward thinking retail.
With the surge in cycling retail studios, catering to those looking for more than just cleats and lycra. It takes a distinctively bold space to make a statement in the world of cycling. Something MAAP’ LaB Seoul concept store packs in abundance.
Clean | Progressive | Striking
Yes, it has the coffee machines, the organised rides and the goods to match other studios. But it breaks the chain with a design that’s strikingly clean, forward-thinking, showing us there can be more to cycling retail than just the little add-ons.
7. Technology: Tech with purpose.
“It’s about creating possibilities for everyone”.
Tech with purpose is the best sort of tech. And Salomon showed us how it’s done with their Adaptive Project.
Combining innovation and technology to design game-changing prosthetics to enhance athletes’ lives and spark conversations about accessibility. It’s truly groundbreaking!
When tech is used tech’s sake, this wildly bucks this.
Create tech with purpose and use it to ↓
→ Empower your audience
→ Drive brand superiority
→ Communicate your values
Outdoor/active tech innovation of the year?
We think so!
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