Great advertising doesnât just speak, it connects.
But not everyone getâs it right.
Hereâs x2 travel campaigns from Uber that nailed the art of the human touch.
Travel: âYouâre almost thereâ



We all dream of a relaxing holiday, but the journey? Not so much. Missed connections, endless queues, and missing luggage can turn excitement into exhaustion. One saving grace? A smooth, no-fuss ride between the airport and your final destination.
Uberâs latest campaign âYouâre Almost Thereâ takes aim at those unforgettable travel scenarios with a series of simple, witty and universally true OOH advertisements that remind travellers that while the destination matters most, the ride to get there shouldnât be an ordeal.
Travel: âYour nearest driver is minutes awayâ
Like their latest campaign Uberâ âYour nearest driver is minutes awayâ pairs wit with heart to speak directly to an audience. Based on the insight that many Northern communities didnât know Uber operated in their area, the campaign leans into regional quirks.
From coatless nights in St. Helens to downpours on the Wirral they turned all too familiar Northern moments into clever, story-driven messages, that shows Uber isnât just in the North, itâs here to make Northern life easier. The result? A campaign that redefines how Northern locals see their daily rides.
Insight: Why a human centric approach matters
What makes these campaigns so effective is their ability to connect on a profoundly human level. By tapping into universally relatable moments, be it the chaos of holiday travel or the quirks of local life, they resonate on a much deeper level with their intended audience. Hereâs why:
1. Empathy over efficiency
A human-centric approach goes beyond transactional relationships. It taps into peopleâs emotions, beliefs, and values, making every interaction feel meaningful and memorable. When brands connect on this level, the relationship becomes personal.
2. Resonance is key
Understanding your audienceâs challenges, dreams, and goals leads to campaigns that resonate on a deeper level. Brands that align their messaging with the core of what people truly care about create lasting impact and foster trust.
3. Authenticity wins
People crave authenticity. When brands show up as human, they show they get it. This builds genuine connections and loyalty, because customers want to feel seen and understoodânot just sold to.