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Way Out There

Field notes on journeys into expansive spaces

New Horizons

Take Dirtbag Brew with you

As our names suggest.

We love the great outdoors at Excursion Studio. And we’re always looking for the new brands to take with us.

But there’s more to being an ‘outdoors brand’ than technical raincoat properties and the comfort levels of hiking boots.

We’re seeing a whole bunch of start-ups break into the space, solving problems for explorers alike with great innovation, along with brand design to match.

Take, our friends Dirtbag Brew.

A coffee brand brewed to solve one of the greatest challenges faced by many a remote adventurer…crap coffee.

But they’re not just another cliche coffee brand inspired by the outdoors, far from it.

They’ve gone to great lengths to sustainably source the best coffee direct from one source.

They’ve built a simple and easy to use ritual, rip, clip and drip.

They’re packing bags of attitude on their brand; hell they’re called ‘Dirtbag’…

They’re built on a rebellious outsider spirit.

And their Insta feed is a delight.

Enough from us, we’ll let them do the talking:

“Once you had to choose. Between remote adventure or good coffee. You could only have both if you carried a lot of equipment. With amazing friends and partners, we have joined the dots to ethically source the very best beans, ground and packaged into lightweight filter kits that slip into any pack or bag. Now, with Dirtbag Coffee, you can have long stops in beautiful places, without all the gear. So before you load your car, pump your tires and lace your boots… Remember to pack the Dirtbags.

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About Excursion Studio

We are a brand consultancy, design studio and ideas shop for a noisy planet.

The marketing world is increasingly crowded, noisy, fake, and complex. So we help brands thrive by taking them into expansive new spaces.

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