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Way Out There

Field notes on journeys into expansive spaces

Exploratory Thinking

Running out of ideas? Go for a run!

We all experience creative blackouts from time to time.

Where you can’t see the wood of creativity for the trees.

Where you find yourself lost in a fog endlessly searching for the creative light.

Where the creative spark just isn’t producing those lightbulb moments.

From creatives and artists to copywriters and designers it happens to everyone in every profession from time to time.

But how can we tackle creative blackouts?

The moments we run out of ideas?

The moments we are lost for inspiration?

Well, some studies suggest getting outside and going for a run may just be the answer.

Take Brooks Runnings European wide study, The Runfelness Report.

A MEGA 4 in every 5 of runners experienced transformative new thoughts and ideas whilst out and about tearing up the tarmac on a run.

Whilst a WHOPPING 9 in every 10 indicated getting out for a run allowed them to think about new things.

Forward movement creates forward movements.

So the next time you hit a creative brick wall or you’ve run out of ideas.

Lace up, stretch out and get outside for a run!

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About Excursion Studio

We are a brand consultancy, design studio and ideas shop for a noisy planet.

The marketing world is increasingly crowded, noisy, fake, and complex. So we help brands thrive by taking them into expansive new spaces.

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