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1. Oakley: Rev up your origins
‘Before eyewear came into view, a motorcycle grip blazed the trail’.
That’s right, Oakley’ humble beginnings began by reimagining a small yet overlooked part of the motorcycle rider’s journey, the grip.
And while their ‘Our Origins Ride With Us’ campaign may put a spotlight on their Airbrake MX goggles, it’s also a celebration of the brand’s relentless drive for innovation and rich heritgae in the world of motocross.
2. The North Face: Return of an icon
How do you celebrate 30 years of grit and innovation?
Take The North Face’ lead, they brought back their iconic Himalayan Parka to celebrate just that.
First launched in 1994, it became the ultimate symbol of toughness for climbers. And now, three decades later, it’s back with a fresh twist, blending the brand’s rich legacy with a bold new style for a bold new era.
3. Stone Island: Merge the past with the present
Stone Island’s Prototype Research Series might be all about breaking new ground, but it’s a project that looks to the past for inspiration. And their Series_08 project is testiment to that.
Dubbed the Multiaxial Project, Stone Island’s eighth presentation of the project pays homage to their first ever collection from 1982.
Merging the past with the present by partnering with three industrial partners to create an experimental material and using it to reimagine an iconic cape from 1982.
Stone Island’s Prototype Research Series might be all about breaking new ground, but it’s a project that looks to the past for inspiration. And their Series_08 project is testiment to that.
Dubbed the Multiaxial Project, Stone Island’s eighth presentation of the project pays homage to their first ever collection from 1982.
Merging the past with the present by partnering with three industrial partners to create an experimental material and using it to reimagine an iconic cape from 1982.
Insight: How do you unlock your brands treasure trove?
1. Honor Your Origins
Reconnect with your brand’s roots to help amplify authenticity and timeless value.
2. Bring back Your Icons
Revitalize iconic products, blending nostalgia with modern culture.
3. Fuse the Past with the Present
Combine heritage and innovation to create a dynamic, forward-thinking brand story.
