If your think we’ve completed the game we call footwear.
You’d be wrong.
Brands and designers seem to be relentless in the pursuit of solving new problems, and seeing new opportunities.
This week we bring you 3 advancements in footwear.
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1. NNormal: Modular Magic
NNormals modular Kboix is a game-changer in running (and maybe footwear altogether)
Its interchangable midsole, that’s easily adjustable and repairable, is designed to fit you.
Plus, it’s got a digital twist! Each shoe has a unique QR code connecting users to a wealth of NNormal services that enhance the experience.
We witnessed some truly innovative products whilst visiting ISPO this year, but this stole the show.
And not just for it’s innovative award winning design.
But for being a fine example of why, you’ve got to, rewrite the rulebook to stand out.
2. X-Bionic: Symbiotic Symmetry
Innovation that push the boundries is the best.
And X-Bionic is showing us how its done.
Their Terraskin stomps on conventional footwear thinking.
With an emphasis on the symbiotic relationship between sock and shoe. They’ve created an off-road runner, that takes the meaning of grip and comfort to a different level.
With a design and innovations so groundbreaking, they feature X-Bionic patents, that can’t be found in other trail shoes!
This is innovation at it’s best;
→ Driving brand superiority
→ Communicating brand values
→ Connecting with the audience
3. The North Face: Bullet proof protection
Footwear might not be the first thing that springs to mind when thinking of The North Face.
But they broke new ground in the footwear world this Autmun.
Built for exploring the unpredictable, their Summit Series Offtrail TR is a bold step forward for the brand.
Equipped with the same material used to create bulletproof vests, Matryx® forefoot with Kevlar®, it’s an off-road runner packed with bullet proof protection and innovation.
Engineered for maximum traction and ready for the most challenging of terrain.
Establishing the brand as series player on and off the trails.
