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Introducing: Jacqui McAssey

Jacqui is leading a new wave of female-focused football initiatives.

Using photography as medium and traditional football zine as a platform.

She’s enhancing the visibility and belonging of women in football and culture.

Documenting the diverse fanbase of the English and Scottish football leagues through her GIRLFANS Zine project.

And Jacqui has taken this passion for documenting the past, present and future of female fan culture, one step further this past September.

Launching the the “Get Your Kits Out Festival” in Liverpool.

A celebration of the vibrant intersection of football, design, and fashion.

Creating a space for the community of football loving female fans to come together in real life.

we can’t wait for the next one!

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About Excursion Studio

We are a brand consultancy, design studio and ideas shop for a noisy planet.

The marketing world is increasingly crowded, noisy, fake, and complex. So we help brands thrive by taking them into expansive new spaces.

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