We’ve been cooking up inspiration from the world of food & beverage this week.

And Helmut Smit is the ‘perfect fit’ in our exploration of the outdoors, food and drink (no pun intended 😂)

A multidisciplinary artist based in Rotterdam, whose straightforward, witty, and critical approach brings ideas to life in ways that make us rethink society and the mundane. 

He brings a playful twist to everyday items, especially food and drink

And brings them into outdoor spaces like never before.

From supermarket products nestled into architectural crevices to filling in pavement gaps with everyday groceries.

Smits challenges the ordinary with humour and creativity. 🏙🍎

The outdoors has never looked so delicious! 🍉