Now this is revolutionary retail!

Japanese outdoor retailers UPI Outdoors, have taken retail experience to epic new levels?

How?

By bringing the outside in!

Their Omotesando store, located in Shibuya City, Tokyo, is an elite level example of how to push the boundaries of what’s possible within retail spaces.

By bringing the outside in and seamlessly blending together real nature with retail fittings, they’ve created a truly unique and unforgettable space.

But it’s not just for show.

Visitors can explore the “landscaped nature area” and are actively encouraged to get hands-on with the products on show.

Whether it’s learning how to hang a hammock correctly or how to safely make a wildfire, customers can become something of a serious outdoors expert thanks to guided demonstrations and workshops.

How mega is that!

And that’s not all.

You can even kick back in the evenings as if you were out in the wild, right next to their fish-filled stream, sipping on a cold beer around a campfire!

Retail spaces don’t get much cooler than that right? 

UPI is showing us that there’s more to retail spaces than just racking after racking of goods.

That it’s not enough to just offer products alone to attract and retain consumers.

They’re showing us the spaces which products live can be packed with;

🏔️ Endless excitement

🏔️ Meaningful discovery

🏔️ Unforgettable experiences

Spaces that customers want to keep coming back to.

Time and time again.

Hats off to UPI and architects Happenstance Collective for taking retail space to a whole new epic.