You might not think “outdoors” when you hear the name Palace Skateboards, but they’re a brand many within the outdoors landscape could learn from.

Think of them as the outdoors unconventional muse.

But how are Palace Skateboards setting a different standard?

A combination of wild graphics, unconventional colour palettes and a “not-so-serious” approach to their marketing, allow them to set their own bar for within the outdoors scene.

They may not be your go-to for outdoors gear, but they kill it when it comes to seamlessly blending outdoor cultures into their brand.

And let’s not forget their killer collaborations.

From the likes of Rapha, Ar’teryx, Cannondale, Gore-Tex – Palace Skateboards is bridging the gap between the skatepark and the great outdoors, inspiring a newer generation of potential outdoors enthusiasts.

Palace’s disruptive approach shows us that when you break free from category norms and explore broader subcultures, you can uncover a whole new side of the outdoors.

So, while Palace Skateboards might not be your typical outdoors brand, they’re teaching us all a thing or two about embracing the unexpected.