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How do you build a brand around moss?

Introducing Moss, the ultimate source of refreshment straight from the sea!

Inspired by the ocean and all the sustenance it has to offer, Moss are riding their own waves in the beverage world! 

But what’s their secret sauce?

Sea moss!

And alongside their odd core ingredient, their packaging also caught our attention.

Their simplistic approach to branding, is a real cool salty sea breeze amongst a shoal of brands screaming about their green credentials and following category norms.

But there’s more to Moss than just the above.

They’re not all just about their eye-catching branding and taking from nature; they’re committed to giving back.

Their bottles are designed for reuse or recycling, their labels are made of FSC certified paper, their inks are water-based, their caps are aluminium with a BPA-Free lining, and their packaging is verified as PLASTIC-FREE in accordance with the criteria within Oceanic Global’s Blue Standard!

Hell yeah!

Although new to our radar, we’re already big fans of Moss, for their commitment to sustainability without compromising on style.

 It’s a fresh breath of cold sea air. 

Moss is already making a splash with their sea moss powered product and simplistic yet eye catching branding, proving that you can build a brand around nature without letting it be an overbearing lead for your brand.

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About Excursion Studio

We are a brand consultancy, design studio and ideas shop for a noisy planet.

The marketing world is increasingly crowded, noisy, fake, and complex. So we help brands thrive by taking them into expansive new spaces.

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