Whether it’s challenging societal stigmas or raising awareness through a cultural moment.
Brands have the power to change the narrative in support of women.
Making the spaces we play in more accessible, more empowering, more inspiring.
Here’s x3 of our favourite campaigns that do just that.
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1.Nike: Dream Crazier
Dream Crazier flipped the script on every tired stereotype about female athletes.
Narrated by Serena Williams, the campaign calls out how society labels women as “unhinged” or “irrational” for daring to be bold, strong, and ambitious.
Nike took a stand, celebrating the grit, passion, and drive of female athletes who break boundaries every day.
It stands as a powerful reminder that when women push beyond limits, they’re not “crazy”—they’re game-changers!
2. Womens Aid: He’s coming home
It’s said that every 4 days, a woman in the UK is murdered by her partner.
That during major sporting events, domestic abuse spikes by up to 38%.
With the World Cup in Qatar in 2022 putting 1.6 million UK women at risk, Women’s Aid turned a familiar football chant into a powerful warning.
He’s Coming Home.
Displayed on an England flag created by artist Corbin Shaw, the message spread on billboards and social media.
Driving a huge 78.3% increase in traffic to Women’s Aid’s website and sparking a crucial conversation on ending domestic abuse.
3. Amazon: The Grit
The unstoppable spirit of women’s football.
‘The Grit’ is an unapologetic celebration of women and the game they love.
A celebration of the confidence, resilience, and commitment that females bring to the game of football.
How playing the beautiful game can increase confidence and self-esteem.
→ Inspiring
→ Motivational
→ Empowering
It’s packed with the fuel to energise the present and future generations of female football lovers. Whilst positioning Amazon as the go to for all your footballing stuff.
The Take Away
As a brand you hold a unique power to help redefine the spaces you play in, whether that’s changing narratives or raising awareness.
You can play a pivotal role in shaping the spaces you occupy into places of support, empowerment, and inspiration for women.
Here’s x3 takeawys to get you on your way:
→ Identify the enemy:
From outdated societal norms to narrow minded point of views, find the enemy and use them to create campaigns that empower, inspire and switch the narrative.
→ Cultural landscape:
What are the current cultural dynamics, the trends in society, the outdoors or sports? Understanding these can help engage more effectively and meaningfully.
→ Harnessing the power of sport:
How can you utilize the influence of sports to advocate for change? Leveraging the passion and reach of your sport can help create impactful movements that raise awareness and get people talking.
