Ever wondered how to turn the humble vegetable into a brand sensation?

Introducing Wholly Veggie

The Canadian plant-based food brand that’s taken veggie vibes to a whole new level.

Their secret sauce?

Aside from their tasty goods, we’re ‘digging’ their bold, playful, and vibrant branding approach.

Where others have taken the atypical green and clean approach, Wholly Veggies is a much more kaleidoscope one.

From peppery reds to the warm off-white of the humble cauliflower, they’ve tapped the world of veggies for colour inspiration and we think it works a treat in the ever growing world of plant-based products.

A relative unknown on the UK plant-based scene, Wholly Veggie has been making waves on the other side of the pond.

And not just for their bold, vibrant and disruptive attitude.

Their cauliflower wings and plant-based cheese sticks are said to taste MEGA!

And a surge in popularity in 2021 has seen them expand into over a 1,000 Target locations across the U.S whilst also growing into other major chains across the states and Canada.

Plant-based or not, you can’t deny the brand’s bold, vibrant, and playful approach sets them apart from the veggie crowd.

So in a world of green and clean, be Wholly vibrant!