Let me set the scene.
Every time we get in the car, a game unfolds…
… a game only known as “Enterprise.”
Maya and Felix shout with glee every time they spot an Enterprise van.
It’s a race to spot it first.
Felix, just 5 years old, leads the pack.
He’s seen 27 Enterprise vehicles this week.
What’s incredible is ‘Enterprise’ isn’t a key word in his vocabulary at school yet.
He’s still learning to read.
But he knows the brand in a flash.
The black and green mark.
Oh, does he know it!
Julia and I have caught the fever too.
We’re shouting “Enterprise” even without the kids in the car.
Now, here’s the thing.
That’s how you build a brand.
You don’t need a bunch of jargon.
You need something distinctive.
Something that sticks in the mind, even in a 5-year-old’s mind.
Then you spread it everywhere your audience hangs out.
Build the reach.
Build the frequency.
Make it unforgettable.
Even if you’re not selling hire vans.
Your product, your brand, it needs that “Enterprise Effect”.
This isn’t some lofty dream.
It’s the real deal.
And it’s something you can achieve … For your brand.
It’s something I’ve loved doing for 20 years now.
In different ways.
For all sorts of clients.
• Creating super salient brand ideas like ‘Your so Moneysupermarket’
• Developing eye catching Instagrammable packaging for SK-II
• Modernising Wiggle with a new ‘always up for it’ identity
So if you want to increase cut through for your product or brand.
If you want to make your marketing work harder.
Then here’s what to do next:
• Click the link below
• Choose a 45 minute slot
• Book your FREE Excursion Studio Brand Appraisal
Let’s make your brand awesome.
Let’s create the “Enterprise Effect” for your brand.
