“Embrace a different mindset!”

Maurten’s “Mind Full of Medals” campaign is a bold break away from traditional sports supplements ads.

No product talk, no science deep dives, and no performance promises.

Instead, they’ve embraced a different mindset in the pursuit of resonating with their audience.

Their enemies, motivations and truths.

And it’s a win-win.

Why?

Because it helps ↓

→ Connects with your audience on a personal level beyond sales

→ Differentiates from your competition by breaking away from cliches and traditions

→ Drives confidence in your brand and product by not over selling their benefits