Satisfy don’t follow the running rule books.

They create their own in the industry.

And at last week’s UTMB Event in Chamonix they showed some off the trails-thinking again with their “garage pop-up”.

Because where official sponsors have paid through their nose to showcase their latest brand and products.

They ripped up the rules books and set up on their own away from all the hustle and bustle and even curated some collaborations like Aesop into a garage.

And that’s a smart stride.

Why?

X No distractions from other brands

X No distractions from other products

X No distractions worrying about what everybody else is doing

Not forgetting swerving the epic bucks of being an official sponsor.