What’s caught our eye this week? Here are 5 bits of culture to take into your weekend itinerary: 1. Blog: abduzeedo is a creative platform full of inspiration from the world of design, photography, and UX. 2. Magazine: TYPE01 one for lovers of all things creative, design and most importantly fonts 3. Book: Ultra-Processed People: Why Do We […]
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Embrace the madcap ideas 🤪 Introducing the art of ‘Chindogu’.“Un-useless” inventions for everyday tasks and solutions.Who wouldn’t want a ‘stick of butter’ to butter their toast or a lipstick guide for that perfect application? 🧈💄 These zany and comical creations are a great reminder to embrace the madcap ideas everyone once in a while. That,
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This week Astro Boy’s big red boot exploded across the internet. Launched by American artist collective slash hype brand MSCHF, they’ve been everywhere ($350 if you want to rock a pair). They describe them as: “Cartoon boots for a Cool 3D World.” “Cartoonishness is an abstraction that frees us from the constraints of reality. If
What’s all the hype around the Big Red Boot? Read More »
In 2022 Athletic Greens achieved 200% YOY revenue growth, and increased their customer based by over 100%. But how? Well I believe they’ve just cracked the basics of product, brand and marketing. Unpicking their strategy: 1. A superior product and premium price Their trademarked AG1 product is the ultimate supplement. It contains 75 vitamins, minerals, botanicals and
How does an odd tasting green health drink become a $1.2bn brand? Read More »
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