🏃🏻♂️ “A running ad with no running—who’d have thought it?” 🏃🏼♀️➡️
Clearly, ASICS did ↓
“World’s Scariest Boss” is a rally cry to get up, and to get away from the desk and get active at work.
With World Mental Health day around the corner, it’s a perfectly timed message.
Making an enemy at modern working culture and our sedentary lifestyle, shows us that with a strong point of view, you can create an ad that cuts right through the clutter, the usual running spots.
→ Put that phone down.
→ Turn off that laptop.
→ Go for a run.
Who’s coming with us? 🏃🏻♂️
