Every now and then, a collaboration comes along that perfectly captures the essence of both a brand and a city. For Manchester natives Drama Call, their partnership with Adidas is exactly that, a creative and culturally rich love letter to the city they call home.
When we first caught wind of this drop, we couldn’t help but ask: How did this one sneak under our radar?
Drama Call has always been known for their strong roots in Manchester’s creative scene and this collaboration with Adidas only deepens that connection. The iconic German sportswear giant has been a staple of Mancunians for decades and this feels like a natural evolution of a long-standing love affair between the brand and the city. But this isn’t just about a logo or a silhouette; it’s about blending cultural heritage with a fresh take on an icon and Drama Call has done this seamlessly with their take on the Adidas Superstar II.
What really sets this collaboration apart is the subtlety with which Drama Call weaves in elements of Manchester’s local culture. The teal accents on the Superstar II are a direct nod to the city’s Metrolink trams, which have long been an essential part of Manchester’s daily life and identity. This simple yet meaningful detail grounds the sneaker in the heart of Manchester, allowing the city’s spirit to shine through in an understated yet powerful way. It’s not just a color choice, it’s a tribute to the roots that have shaped both the city and the brand.
While collaborations in the sneaker world often go big and bold with outlandish twists on classic silhouettes, Drama Call takes a different route. Their approach to the Adidas Superstar II is a testament to the power of restraint. Instead of reinventing the wheel, they’ve honored the iconic design with a minimalistic, clean update. This “less is more” strategy works perfectly, staying true to the timeless nature of the Superstar while offering just enough of a fresh take to make it feel relevant today. It’s a clever tribute to the legacy that Adidas has already built with the Superstar, and Drama Call’s subtle, thoughtful design enhances rather than overshadows it.
Of course, a collaboration is never truly complete without an engaging and well-executed campaign. Drama Call didn’t just stop at the product design; they delivered a creative campaign that truly amplified the message of this partnership. From the visuals to the messaging, everything about the campaign felt cohesive and authentic to both Drama Call and Adidas. The activation was executed flawlessly, bringing the collaboration to life in a way that resonated with fans of both brands.
✅ Original Product: A thoughtful, culturally relevant take on the Adidas Superstar II that feels fresh yet timeless.
✅ Captivating Content: The campaign perfectly captured the spirit of the collaboration, enhancing its cultural impact.
✅ Unmatched Activation: From start to finish, this collaboration was executed flawlessly.
✅ Sold Out: The partnership resonated deeply with fans and collectors alike, leading to a completely sold-out collection.
At the heart of it all, this collaboration is a celebration of Manchester’s enduring influence on global culture and the deep connection between the city and Adidas. Drama Call has managed to take a classic and elevate it in a way that feels not only fitting but essential. For those who were lucky enough to get their hands on a pair, it’s more than just a sneaker, it’s a piece of Manchester’s story.
