There’s an outdoors brand from the Land of the Rising Sun 🇯🇵🏔️

Whose product design approach is like no other.

Nuxdi

They’re a brand taking a much more radical approach to outdoor equipment design.

They take a much more radical approach to design.

From:
X A multifunctional camping stove 🔥
That looks like a weaponised beacon

X A heavy duty camping light 🔦
That wouldn’t look out of place in the world of Blade Runner

X A multi-functional bench 💺
That looks like something out of a SWAT van

They’re gear is redefining what outdoor product design looks like.

And this unmistakable approach to design and radical departure from the norm works a treat.

Helping Nuxdi:

X Drive superior positioning through design and innovation 🔬🧑‍🔬

X Communicate with consumers in radically different ways 📡 📣

X Take the brand in new directions from the outdoors to further a field ⇇⇉

We know taking a radical approach to design and breaking away from industry norms is a real challenge for brands.

But ask yourself this…

…do you want to keep playing it safe, or are you ready to redefine your brand’s boundaries by taking a radical approach to proceedings?