Biting open sauce sachets isn’t exactly dental advice—but it’s a shared ritual across food culture. Quick, convenient, a little messy, and definitely relatable.
That’s why Heinz just struck gold. Literally.
Introducing Heinz Grillz, custom-crafted mouth bling designed to crack open your favourite Heinz condiment packs.
Gold. Glossy. And grounded in culture.
These aren’t just for show. They’re a playful nod to a universal moment, fighting with a ketchup packetand flipping it into something iconic. Inspired by the legacy of grillz in hip-hop, from Slick Rick’s shine to Gen Z’s gold-toothed revival, this idea taps into more than style. It taps into storytelling.
Sure, they’re not for sale (yet 👀), but that’s not really the point.
Because this is more than a clever PR stunt. It’s a sharp example of a brand tuning into cultural truths, without forcing it. A cheeky, clever idea that walks the line between humour and heritage.
Drip recognised drip.
And a reminder: the best brand moments don’t just push product. They spark conversation. They say something.
