Unlock the hidden triggers that make your audience tick 📚

What if you could read your audience’s mind? Imagine knowing exactly what drives them, what sparks their interest and what makes them act. In the world of marketing, that’s the power of consumer insights. And lucky for you, we’ve rounded up x3 books that dive deep into the psychology behind buying decisions and consumer behaviour.

1. Decoded: The Science Behind Why We Buy

Ever wonder why your customers make decisions that don’t always make sense

Decoded is the answer. It pulls back the curtain on consumer behaviour, diving deep into how our brains make decisions and why we often do things we don’t fully understand. Using the hard science of neuroscience and behavioural economics, Barden connects these theories with real-world marketing, showing how the right signals can steer people’s choices. It’s more than a book. It’s a manual on how to speak to the subconscious desires and needs that guide every buying decision. GRAB A COPY

2.  Contagious: How to Build Word of Mouth in the Digital Age

What makes an idea stick? What makes it spread?

Contagious takes you behind the scenes of viral ideas—the ones people can’t stop talking about. Berger shows us that it’s not just luck that fuels word of mouth, but a combination of emotional triggers, stories people love to share, and social proof that can’t be ignored. It’s about understanding the why behind our whispers, likes, and shares. This book doesn’t just explain how things catch on; it gives you the tools to create something that demands attention. GRAB A COPY

3. The Choice Factory: 25 Behavioural Biases That Influence What We Buy

We don’t make decisions in a vacuum. We’re all subject to biases, mental shortcuts that influence the choices we make without us even realising it.

The Choice Factory reveals 25 biases that shape how people buy, from the fear of missing out to the allure of social proof. Shotton brings together behavioural science and brand case studies to show how these biases work in the real world. Each chapter is like a quick hit of insight that shifts your perspective on everything from pricing strategies to brand storytelling. It’s the kind of book that makes you rethink every ad campaign you’ve ever seen. GRAB A COPY