Dreamies’ latest campaign doesn’t just grab attention, it claws at it.

Ad Attack unleashes an army of determined cats scaling billboards, drainpipes, and rooftops, all in relentless pursuit of one thing: Dreamies treats. These felines will stop at nothing to get their paws on the purr-fect prize, proving just how far they’ll go for their favorite snack.

On London’s Kingsland Road and Shoreditch’s Quaker Street, gangs of hungry cats swarm buildings, scrambling to new heights in a dramatic chase for the giant Dreamies pack plastered across the posters.

Crafted from hand-painted fiberglass and designed with 3D renders inspired by real feline behavior, these larger-than-life moggies bring an immersive, cat-tastic twist to out-of-home advertising.

And here’s a fact to sink your claws into: A 2015 survey found that cats drive 15% of internet traffic. That’s 699 millionpeople searching for cat content every month, proof that the world just can’t get enough of them. With this bold, playful campaign, Dreamies has tapped into that obsession in a way that’s impossible to ignore.