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Field notes on journeys into expansive spaces

Nomadic Creativity

A home run in fan engagement ⚾️

Now this is how you turn a routine commute into a legendary journey.

For their 123rd season opener against the Milwaukee Brewers, Yankees fans didn’t just take any train, they traveled through time.

Boarding NYC Transit’s iconic 1917 IRT Lo-V Nostalgia train, they stepped into history, riding a piece of the city’s past that first hit the tracks just 14 years after the Yankees, then the Highlanders, played their first game. This wasn’t just a trip to the ballpark; it was a connection to the team’s origins, a reminder of its storied legacy.

As the Lo-V pulled out of Grand Central, it didn’t just move through the city, it transported fans into the heart of Yankees history. The power of nostalgia was undeniable. Attending a game is one thing, but feeling part of something bigger? That’s magic.

For those who missed the Lo-V, the Train of Many Colors followed close behind, ensuring every fan got a taste of the experience, because great fan engagement leaves no one behind.

This wasn’t just about getting to the stadium. It was about creating a moment that fans would never forget, turning history into something you don’t just remember, but feel. 👏

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Nomadic Creativity

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About Excursion Studio

We are a brand consultancy, design studio and ideas shop for a noisy planet.

The marketing world is increasingly crowded, noisy, fake, and complex. So we help brands thrive by taking them into expansive new spaces.

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