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BMW celebrates 50 Years of Art Cars at Art Basel Hong Kong

In 1975, a BMW 3.0 CSL became more than just a car, it became a canvas.

Alexander Calder, a pioneer of modern art, transformed it into the first of 20 masterpieces in what would become the legendary BMW Art Car Collection.

Now, 50 years later, this rolling gallery continues to captivate the world, and the journey has only just begun. Next stop: Art Basel Hong Kong March 28-30, where the BMW M Hybrid V8 by Julie mehretu will make its debut.

A fusion of speed, creativity and innovation.

From Warhol’s daring M1 to Lichtenstein’s vivid 320i and Jenny Holzer Studio’s thought-provoking V12 LMR, these cars have carried the visions of the world’s most iconic artists across the globe.

As the world tour takes these masterpieces to five continents, they remind us that art isn’t just something you look at. It’s something you feel.

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About Excursion Studio

We are a brand consultancy, design studio and ideas shop for a noisy planet.

The marketing world is increasingly crowded, noisy, fake, and complex. So we help brands thrive by taking them into expansive new spaces.

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