In an age where digital often dominates, brands and audiences are more connected than ever. Clicks, likes, shares the constant pulse of online engagement.
But in this hyper-targeted world, are outdoor, sports, and lifestyle brands overlooking something bigger? Something bolder? Something… unmissable?
The unstoppable impact of OOH is the kind of marketing that doesn’t just whisper in the algorithm’s ear but commands attention in the real world. A space where audiences can’t scroll past, swipe away, or mute the message. Where brands step out of the screen and into the streets, stadiums, and summit trails.
According to Solomon Partners’ 2023 benchmark report, OOH media leads in consumer recall, outperforming print, podcasts, radio and even digital ads across desktop and mobile.
In a world oversaturated with ads, OOH truly stands out. On average, an OOH ad is seen nearly 100 times a day, a silent yet ever-present force shaping perceptions, reinforcing memory, and influencing action.
And the greatest thing about OOH?
Up to 98% of a market is exposed to it. No cookie tracking. No ad blockers. Just pure, unfiltered impact.
Some may say digital has made OOH obsolete. We say the opposite. Why?
Because OOH isn’t just a tired billboard hanging from a railway bridge or a forgotten poster at a bus stop. It’s an open canvas for creativity.
Think high-energy activations that draw people in. Transit ads that transform commutes. Graffiti murals turning blank walls into brand stories.
Here are 5 of our favourites
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1. Store front story
Adidas turned heads and an entire storefront recently, by transforming their Shanghai location into a towering four-story shoebox.
The impact?
An instant viral sensation
Grabbing attention before doors even opened
Creating the kind of hype that you just can’t buy in the world of digital
A true store-stopper (pun fully intended 😉).
2. Murals that bust myths
Klarna’s bold mural campaign turned city walls into conversation starters that didn’t just decorate the streets, they challenged perceptions.
Seven murals across London, Manchester, Liverpool, and Birmingham tackled common Klarna myths head-on, from hidden fees to who really uses the service. Each piece, created by artist Ignasi Monreal, featured a QR code leading to an interactive gallery where users could bust myths and explore Klarna’s virtual world.
The impact?
Award-winning. Snagging top honours at The Drum Awards for Out of Home, the campaign proved that when it comes to trust, transparency is best seen in full colour.
3. Billboard that gets you active
Gymbox’ ‘Start Line’ billboard activation, a 10-metre dash billboard that challenges passers-by to race their mates, was a firm favourite of ours last year. Why?
Because ticked all the right boxes:
✅ Simple
✅ Powerful
✅ Creative
And to crank up the hype, they even teamed up with One Minute Briefs to explore fitness creativity and OOH media even further.
4. Unmissable inflatable
Unmissable. Unforgettable. Undeniable.
Nike and Slawn took OOH to new heights, literally, with a 10-metere tall inflatabale towering over Truman Brewery. A bold tribute to the artist’s debut Air Max 90 collaboration, turning a Shoreditch bridge into a spectacle.
With fans lining up at 6am, this wasn’t just a drop, it was a cultural moment.
When creativity scales, hype follows. And this one was impossible to ignore.
5. Explosive guerilla tactics
Marmite took guerilla OOH to the next level with a campaign that didn’t just grab attention, it blew it up. To launch their chilli-flavoured spread, they unleashed explosive billboards where jar lids blasted out of posters, crashing into cars, buildings, and trees.
With the tagline “Love it, hate it, be careful with it,” the stunt delivered a fiery punch, both visually and in sales. The result? 194M impressions, £650K in earned media, and record-breaking demand. A campaign as unmissable as the flavour itself.
Where brands chase clicks, perfect algorithms and fight for fleeting attention, the smartest ones are looking up, out and beyond.
American advertiser Howard Luck Gossage once said: “People don’t read ads. They read what interests them, and sometimes it’s an ad.“
And that’s what truly creative OOH does, it doesn’t just get noticed, it demands attention. Stoping people in their tracks, sparking conversations and turning the everyday into the unforgettable.
It’s creativity at scale, shaping culture in ways digital just can’t.
So, ready to break free from the algorithm and own the streets?
📅 Book a FREE 1-to-1 session and let’s turn your brand into something truly unmissable.
