Unmissable campaigns are what Berghaus does best.
Ahead of our FREE LIVE webinar with Dan Cunningham, Berghaus’ Head of Global Brand, on 28th November at 2pm GMT, we’ve rounded up x3 of our favourite campaigns from the brand.
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1.Mera Peak: Culture connected 🧥
Berghaus didn’t make this ad—culture did.
Here’s why:
The Mera Peak jacket, first launched in 1991 for mountaineers, became iconic in Northern youth culture.
From the football terraces to rave dance floors, it became a symbol of 90s casual culture. So when Berghaus relaunched it this year, they honored this cultural moment.
But the real smart move was giving full creative control to taskmaker Glenn Kitson. His free creative rein ensured the story was told with authenticity—an approach far beyond typical advertising.
2. Time to get out Rally cry to ‘get outside’ ⛰️
In a world where nature is the antidote, modern life keeps dragging us back into its digital grip. From doom scrolling Instagram, emoting with emojis or watching reality TV.
‘Time To Get Out’ is a rally call to break free from the digital grip. Putting a spotlight on those all-too-familiar moments when we know we’ve lost perspective.
Through a series of serene oil landscapes by emerging British artists paired with witty lines about filters and endless meetings, Berghaus delivers a playful yet pointed reminder:
It’s time to ditch the screen, grab your gear, and truly escape.
3. ICONS Trango: Colliding icons 💥
Engineered in Newcastle in 1986, the Berghaus Ltd Trango jacket defined an era.
Designed for rugged mountain expeditions, it quickly transcended its outdoor roots, becoming an iconic staple of 90s subcultures.
It’s more than just a jacket; it’s a cultural icon.
Relaunching the Trango alongside another icon of the 90’s was a supernova move from Berghaus.
Why?
→ Cultural Clickbait
With the Oasis reunion buzz, the timing couldn’t have been any better.
→ Brand Synergy
Liam’s unmistakable 90s presence creates a powerful bond with the Trango and fans alike.
→ New Audience
The collaboration and media attention of the Trango brings Berghaus to a whole new generation of fans.
Insight: How can you make your brand unmissable?
1. What icons can you collide with?
Who are the outdoor pioneers, legend of sports or cultural icons that you collide with to create noise in and outdside of your category?
2. What culture is your brand and products connected to?
From the music scene to sporting subcultures what cultures are your brand and products connected to and can you leverage them to grow your brand?
3. What enemy can you elevate to inspire your audience?
The digital grip, the daily excuses, the pain what enemies can get in the way of your audience and can you use to you advantage?
