The tale of a retired bodybuilder turned miniature model maker on his jollies.

Not the story you’d expect from a luggage brand right?

But that’s exactly what Floyd has rolled with (no pun intended 🤣) in their latest campaign.

“Elevating every Journey” is a departure from travel cliches and a step onboard of the unexpected.

It’s a case packed with unexpected charm, personality and storytelling.

And that makes for a winning strategy ↓

→ Audience exclusivity
It connects with all types of travellers. Not just sun seekers.

→ Product confidence
By only subtly demonstrating their product, Floyd is showing real confidence in their product.

→ Going beyond cliches
Going beyond travel cliches and product benefits, gives Floyd a point of difference that allows them to stand out from those around them.