​​The 152nd Open Championship tee’s off this coming Thursday.

You can almost smell the prestige, the heritage and the tradition of the oldest golf tournament in the world.

And with that, we’re reminded of one of our favourite golf collaborations from recent times courtesy of Palace and Adidas.

They went beyond golfing cliches.

All the heritage, all the prestigious, all the tradition.

And with a little help from golfing icons, leaned into the comical side of the game.

And that’s a hole-in-one strategy. 

Why?

⛳️ Icon Credibility

For those unfamiliar to Palace and Adidas, icons of the game help build trust and credibility for both brands in the world of golf. 

⛳️Audience Inclusivity

It connects to all types of golfers – from the serious to the driving rangers, its tongue-in-cheek approach is something all golf types can relate to.

⛳️ Brings golf into a new culture

In shaking the prestige, the heritage, the tradition and leaning into the comical side of the game, they open golf up to a new generation of golf enthusiasts.

So, are you ready to embrace the comical side of your brand’s game?