Airbnb just launched ‘icons’.
Epic stays, like:
🎈 Drift off in the iconic floating home from the movie Up!
🏛 Wake up in the Musée d’Orsay
🏃♂️ Go VIP with comedian and actor Kevin Hart
They’re taking us beyond just what we expect from AirBnb.
And into the world of imagination and fantasy.
Beyond being an epic opportunity for the intrepid AirBnber.
It’s a marketing move to drawl over. 😉
Here is why:
→ Cultural Click Bait 🎯
Few people will ever do these experiences.
But it gets AirBnB famous and visited.
People will fantasise and then book that summer cottage.
→ Brand Leadership 🚀
They’ve built their brand through action.
Redefining travel in a way that creates desire.
All without the need of conventional advertising.
Marketing isn’t about what you say.
It’s about what you do.
You just got to make it extraordinary. 🎆
