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How do you inject fun and elegance into an organic alcohol brand?

Introducing Supergay Spirits

They’re a 100% organic vodka brand taking a more irreverent approach to being an organic brand.

From grain to glass, their 100% organic vodka is produced in small batches and handcrafted to perfection.

But they haven’t let being organic become the overbearing narrative to their brand.

And they haven’t followed suit when it comes to stereotypical category colours and branding.

Far from it.

They’re changing the narrative of what being organic means

Their story may be built on the foundations of being an organic brand, but they’re letting fun and elegance lead the way.

And we’re loving it!

Who’s up for a glass?

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About Excursion Studio

We are a brand consultancy, design studio and ideas shop for a noisy planet.

The marketing world is increasingly crowded, noisy, fake, and complex. So we help brands thrive by taking them into expansive new spaces.

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